Client / Purpose: Fictional family-friendly wildlife park designed to inspire curiosity and lifelong learning about animals. The goal was to craft a playful, educational identity that encourages exploration and engagement for all ages.

Role & Tools: Led art direction, character design, branding, and interactive visual assets using Adobe Illustrator and Photoshop. Developed playful elements to create an inviting experience for families and children.

Approach & Outcome: Created an imaginative visual identity featuring bold colors, expressive characters, and interactive design elements. The branding balances educational clarity with fun, approachable aesthetics, enhancing engagement and accessibility. The project highlights concept-driven branding, character development, and audience-focused design.