Client / Purpose: Fictional premium ice cream brand focused on crafting flavors from the highest quality ingredients. The project goal was to create a cohesive visual identity and packaging system that communicates refinement, simplicity, and authenticity while appealing to discerning consumers.

Role & Tools: Led art direction and design of pint containers, typography, color palettes, and complementary advertising collateral using Adobe Illustrator, Photoshop, and InDesign. Focused on minimal, timeless aesthetics that let the product quality shine.

Approach & Outcome: Developed clean, elegant packaging that balances sophistication with approachability. Thoughtful typography, subtle color choices, and clear labeling communicate product transparency and craftsmanship. Marketing materials extend the brand identity across multiple touchpoints. Each pint is topped with a single cherry, symbolizing attention to detail and care. The project demonstrates brand cohesion, visual storytelling, and professional packaging design expertise.