Kansas City Phantoms

Client / Purpose: Fictional professional basketball team intended to combine bold athleticism with a memorable, visually striking brand. The goal was to design a logo and supporting identity system that conveys energy, intensity, and modernity while standing out in competitive sports branding.

Role & Tools: Led art direction, logo design, and identity system development using Adobe Illustrator and Photoshop. Focused on retro-futuristic aesthetics, typography, and color theory to create a visually cohesive brand.

Approach & Outcome: Developed a high-impact identity with neon gradients, dynamic typography, and sharp shadows to evoke motion and intensity. The design establishes a strong fan-centric personality while demonstrating expertise in sports branding, visual storytelling, and strategic color application.