Velvet

Client / Purpose: Sustainable flea market brand emphasizing circular fashion, individuality, and community engagement. The goal was to create a visual identity and supporting materials that communicate creativity, sustainability, and expressive storytelling.

Role & Tools: Directed branding, social media content, and print magazine design using Adobe Illustrator, Photoshop, and InDesign. Crafted visuals that resonate with vintage fashion enthusiasts while highlighting the movement’s sustainability ethos.

Approach & Outcome: Developed a bold, eclectic identity blending modern design with nostalgic references. Curated social content and print materials amplify the brand’s story and foster community engagement. The work demonstrates strategic branding, cohesive multi-platform design, and the ability to translate abstract brand values into visual assets.